Today, cosmetic product manufacturers face a challenging task of bringing novel, safe and quality products into the market within a limited time frame. A successful market entry strategy often incorporates a complex configuration of customer behavioral analysis, supply chain management and efficiency in product development.
Cosmetic products marketed in the US are regulated under the authority of the Food & Drug Administration (FDA), and the US FDA Cosmetic Good Manufacturing Practice (GMP) Guidelines provide guidance to the industry concerning cosmetic and personal care products. GMP specifies proper documentation requirements for approved ingredients, hygiene conditions for production, processes, distribution, and packaging. With good manufacturing practice in the cosmetic product, enterprises can lower the chance of delay in the product launch and increase the overall competitiveness in the market.
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